Simple SEO: Simplified

March 24, 2013 by Tim Dugan

google seo guide Earlier this week Google released a free, helpful, one-page SEO guide for those of you new to SEO. It covers the basics and although some of the tips are quite simple and elemental, these tips can often go a long way.

Google won’t give an exact A to Z, step by step list of how to rank #1 on their search engine but from time to time they do provide us with some information to ensure that websites are being setup properly in regards to SEO.

In a nut shell the guide covers the following:

Page Title: At or under 70 characters. I prefer using vertical slashes to separate sentences – for example: Web Services CT | Connecticut SEO Search Engine Optimization Service
Domain name: Eliminate mysite.com/54321 URLs and use something like mysite.com/services
Meta Descriptions: Describe your site, include terms that people would use to find a site like yours all under 160 characters.
Image File Name: When uploading an image to your site use image-description.jpg rather than picture123.jpg
Image Alt Tag: The Alt Tag plays a role in helping Google understand what the image is. Describe the image in this tag.
Image Caption: Jot down a short caption below the image. Remember to put info outside of the image in text form rather than within the image.
Fresh Content: Keep your site fresh, relevant and updated.

The guide can be downloaded at the following:

The Google SEO Guide – One Page Edition

While we’re on the topic of helpful guides I thought I should include a few other links with some great SEO Tips and Tools:

The Google SEO Guide – Full Edition
The SEOmoz Beginners Guide to SEO
Read about Google Friendly Sites
Search Engine Optimization defined by Google
Check out Google Webmaster Academy for some great tools!
SEOmoz Cheat Sheet
Search Engine Land’s Guide to SEO
What the Heck is SEO & Why Should I Care?
Search Engine Journal’s Local SEO Guide

The above links offer plenty of info to get your SEO campaign going – enjoy!

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Tim Dugan | WebServicesCT.com

Filed Under: SEO Tagged With: connecticut seo, seo tips 2013

About Tim Dugan

Detail-oriented and self-motivated Digital Marketing Specialist with a vast array of SEO and Digital/Internet Marketing experience. I have a genuine passion and personal goal to assist each and every client I work with by creating a significant web presence and ultimately, increasing sales. I understand that Digital Marketing, specifically Search Engine Optimization, is an ever-changing environment and in order to be successful one must stay abreast on the latest search engine trends. Implementing a properly calibrated and effective Digital Marketing campaign can transform one’s bottom line tremendously.

Even as a small business owner it's essential to have a website. Just as importantly, that site needs to be marketed to bring in traffic through Search Engine Optimization, Social Media, and other Digital Marketing tactics. Our SEO Company offers a vast array of digital marketing services including CT Website Design, SEO, Social Media Marketing, E-Mail Marketing, Graphic Design and more! Let us help you generate business via the web! Check out a full list of our: Digital Marketing Services in Connecticut

Detail-oriented and self-motivated Digital Marketing Specialist with a vast array of SEO and Digital/Internet Marketing experience. I have a genuine passion and personal goal to assist each and every client I work with by creating a significant web presence and ultimately, increasing sales. I understand that Digital Marketing, specifically Search Engine Optimization, is an ever-changing environment and in order to be successful one must stay abreast on the latest search engine trends. Implementing a properly calibrated and effective Digital Marketing campaign can transform one’s bottom line tremendously. [Read More...]