SEO: the word on everyone’s lips. No longer are marketers the only parties worrying about Search Engine Optimization. From the smallest of startups to the vastest of powerhouses, we all need to use SEO to get in front of the people that matter.
Out of all the social networks that pepper the planet, Pinterest has emerged as one of the most profitable channels for savvy marketers. If you’re not on it, you’re missing out on one of the most rapidly-growing social networks on the face of the Earth. If you’re searching for Pinterest SEO help, you’re reading the right article.
Numbers don’t lie:
- With more than 150 million monthly users, Pinterest is clearly a prime source to target your audience of preference.
- 2 billion + searches occur each month
- 97% of Pinterest searches weren’t branded (2016)
- 80% of the site’s traffic is mobile
- Visual searches account for 250 million+ of all monthly searches
Unfortunately, many marketers in the SEO industry aren’t tapping into the potential of this goldmine. Sure, it seems distanced from typical Google-focused efforts. However, this is a difference to be taken advantage of; providing marketers with the opportunity to get creative and turn their brand into a contagious story.
Pinterest is also known as a discovery platform. “Pinners” spend their days searching for new ideas. How do they find these ideas? Through keywords. However, it’s important to note that Pinterest SEO is not like Google or Bing. While it’s powered by a search engine, the site’s ranking factors revolve more around engagement metrics and social shares, as opposed to backlinks and technical SEO.
To make things easier for you, we’ve compiled five top Pinterest SEO tips guaranteed to set you up for Pinterest SEO success…
5 Pinterest SEO Tips
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Nail the Basics
…But first, life-admin. You’ll need to get going by creating a business account. When you do so, be sure to pick an SEO friendly username that relates to what users may be searching for. Optimize your profile by including relevant details about your business (the ones your customers would want to know…put yourself in their shoes…) and don’t forget a logo. As high-resolution as possible.
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A rose by any other name…would NOT smell as sweet
In the Pinterest world, Board Names are everything. This, essentially, is a title tag; and the keyword you want to rank for MUST be in it. A surefire way to win with Pinterest SEO is to find a long-tail keyword that doesn’t have much competition. Let’s say you offer shoe-shining. You could say: Cheap Shoe-Shining That Will Knock Your Socks Off. #Winning.
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Prep and Verify your Site
Just like with Facebook, Twitter and the rest of the world’s top social media sites, you can extract data from your website to underpin more targeted Pinterest campaigns. Why not also redirect people to your website to make a purchase/transaction? Making your Pinterest page and website work in harmony is vital. Simply add the Pinterest tag and save button, and you’re ready to rock and rule. Don’t forget to verify your site with that little check mark that helps you stand out in search results.
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Keywords for Image Alt Tags
Alt tags for images are key for keywords. Any SEO pro knows this. If someone pins your page, Pinterest will automatically place the tag as the pin’s description. It also links your site to a certain keyword, which really seals the deal.
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Goals, goals, goals
If you’ve been using purely Google or Facebook up until now, Pinterest’s lead times can seem a lot longer. However, the site has proven itself as an invaluable lead-generation tool, with 93% of pinners saying they use Pinterest to plan purchases. 87% claim to have purchased something BECAUSE of Pinterest. It’s important to understand what Pinterest SEO means for your business, setting realistic goals accordingly.
At the end of the day, it’s clear that Pinterest is the rising star of SEO for businesses of all shapes and sizes. Use our Pinterest SEO Checklist to start identifying the keywords Pinterest ranks for. By doing so, you can optimize your pins and boards to be as profitable as humanly possible. The result? More value, more customers, and more sales. Simple. Pinterest is a wonderful social network, giving you the opportunity to reach a wider audience. With the right strategy in place, anything is possible – especially when there are more than 150 million people right in the palm of your hand. We hope our Pinterest SEO tips helped – good luck!
About Tim Dugan
