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Claiming Local Profiles

Not only are local profiles good for SEO but they also serve as additional outlets for your business information to help customers find you.  By claiming them you can verify that all of your business information is accurate so you can be contacted … [Read more...]

The Science of SEO

Search Engine Land - a reputable and informative SEO source - has just released their updated Periodic Table of SEO Success Factors (newly named - formerly the Periodic Table of SEO Ranking Factors).  This helpful diagram is an excellent 'go-to' … [Read more...]

Small Business Digital Marketing Checklist

I am often confronted with fed-up business owners saying how they've spent thousands of dollars on yellow page ads with nothing to show for it.  Contrary to what many may think (seeing that I am in digital marketing), I do still recommend certain … [Read more...]

Simple SEO: Simplified

Earlier this week Google released a free, helpful, one-page SEO guide for those of you new to SEO.  It covers the basics and although some of the tips  are quite simple and elemental, these tips can often go a long way. Google won't give an exact … [Read more...]

Simple Local SEO: Part 2

Before I dive into my next group of SEO tips I want to give a bit of an introduction / explanation about SEO: Simply put, SEO (Search Engine Optimization) is the practice of making specific adjustments and applying certain tactics to your website … [Read more...]

Facebook for Small Businesses (2013 Edition)

Something I often hear from small business owners regarding Facebook is "oh...yeah, I gotta get on the facebook but haven't had the time".  Unfortunately, this is true for many small business owners as they're required to wear multiple hats and … [Read more...]

Simple Local SEO: Part 1

The primary clientele I work with are local, Connecticut-based, small businesses looking to gain a web presence among potential CT customers seeking a service/product like theirs.  The beautiful thing about Local SEO is that often times a little work … [Read more...]

Your Website: Getting Started

There are many factors to consider and decisions to make when building (or having someone build) your website.  Be sure to consider the following: Budget:  First and foremost, determine your budget.  If your budget is tight and you're seeking … [Read more...]

Welcome to our New Website!

Hey Everyone! Eureka!  After several weeks of late nights and gallons upon gallons of coffee, I'm done! "Why this Website?":  Since 2011 (when I came on board at CBS) we have begun to offer various digital marketing services to our clients. … [Read more...]